You're walking through a virtual mall filled with IT tools. Each platform sparkles like a fresh coat of paint on a sports car, promising to make your life easier, your team more productive, and your competitors jealous. But hold up—are those fancy tools really what you need? Or are you just lured by the glitz?
Welcome to the world of “Shiny Things,” where it’s easy to get dazzled by the latest software trends without digging into how they actually work (or whether they’ll work for you). Let’s explore why small business leaders should look beyond the surface and focus on what truly matters: functionality, fit, and internal processes.
🛠️ The Shiny Things Trap:
Why It’s So Tempting to Buy the Sparkly New Tools
We get it—new tech tools look amazing! They come with sleek interfaces, endless customization options, and colors that pop. And let’s be real, who doesn’t want their software to look good? But too often, business leaders make decisions based on these surface features rather than on what’s under the hood.
Take accounting software as an example. The “shiny” tool might have a sleek dashboard and a dozen fancy integrations. But what if it takes twice as long to process a simple invoice or has a confusing interface that leaves your team in frustration?
👀 Reality Check:
That flashy software demo isn’t always indicative of how well the tool works for everyday tasks. A shiny tool without substance might end up costing you time, money, and productivity.
🔎 Why Small Business Leaders Should Look Beyond the Surface
It’s easy to think the next software upgrade will solve all your problems. But if you already have tools that work well (or could work well with a few tweaks), it’s worth exploring those options before getting dazzled by the next big thing. Here are a few key reasons why:
💰 Cost-Efficiency:
The tools you already own might have features you haven’t tapped into yet. Most software has layers of functionality that go underutilized. Why not unlock the full potential of these features first?
🧠 Easier Learning Curve:
Your team is already used to the tools you have. Introducing new software often means another round of training, more questions, and more adjustments.
👥 Better Team Buy-In:
Employees can be resistant to constant changes, especially if the reason for switching is unclear. Adapting existing tools (that they’re familiar with) is usually a smoother transition.
💡 How to Avoid the Shine Things Trap: 4 Practical Tips
1. Do a Feature Audit of Your Current Tools
Spend some time exploring all the features of your current software. You’d be surprised at how many tools have hidden gems. In fact, some tools have such advanced capabilities that many users don’t even know exist. (Yes, even Excel can do that).
Example: You’ve been using an email marketing tool just for newsletters. Did you know it also has built-in analytics, A/B testing, and automated workflows?
2. Match Tool Features to Real Business Needs
Start by identifying the specific needs of your business and team. Then, list out how each existing tool addresses those needs. This helps you focus on actual requirements rather than superficial features.
Example: Your team needs a task management system. Instead of picking the latest app with emojis and color-coding galore, consider if your existing project management tool already has a task board that could be configured to meet their needs.
3. Trial Periods Are Your Friend (But Don’t Fall in Love Too Fast)
If you’re still tempted by the shiny tool, see if there’s a trial period. But here’s the trick: get real users involved in testing. They’ll reveal what the onboarding, functionality, and day-to-day use really looks like.
Pro Tip: Don’t let the trial period sway you if you notice your team’s productivity dropping just to “learn the new tool.” This is a good sign the shiny software might not be the best fit.
4. Involve Your Team Early and Often
Before you make a purchase, get feedback from the team who’ll actually be using it. This helps you evaluate the tool from the perspective of the real end-users and assess whether it’s worth the switch.
Example: You want to switch CRMs because the new one looks more modern. However, a few key people on your sales team find the existing CRM easy and quick to navigate. Listen to your team—they know what works!
🚀 Proposition: Utilize What You Have Before Going for the Shiny Tool
When evaluating new IT tools, consider this approach: “How can I use my current resources more effectively?” Often, businesses don’t need a new tool—they need a better understanding of their current one. Here’s how taking this approach can benefit your business:
🌐 Improved Adaptability:
Using the tools you already have minimizes disruptions and helps your team work efficiently. In contrast, shiny new tools with complex interfaces can lead to a steep learning curve and slower adaptation.
📉 Cost Savings:
Implementing new tools requires an investment not just in purchase price, but in time, training, and potential productivity dips. Avoiding unnecessary tools allows you to allocate your budget more strategically.
📈 Increased Productivity:
By maximizing what you already have, your team becomes more proficient with their existing software, boosting productivity over time. That’s right—familiar tools can be just as effective (and way less stressful).
A Final Thought: Function Over Flash
It’s natural to be intrigued by the latest and greatest, but effective IT decisions prioritize functionality, practicality, and value over aesthetics alone. While it’s great if a tool looks good, remember that the purpose of any IT tool is to support your business processes and help your team work better—not just to add some “shine.”
So next time a shiny new tool catches your eye, ask yourself, “Do we really need this?” Chances are, your existing toolkit might just surprise you with what it can accomplish.
References
Harvard Business Review - "How to Get Your Team to Use New Technology"
Forbes - "Why Companies Waste Money on Tech They Don’t Need"
Small Business Trends - "Maximizing Your Current Technology"